Well, our organic products may be some of the coolest on the market, but have you noticed your online sales slumping? Worse, has your e-commerce failed to take off altogether?
Perhaps the problem is the ambiance of your website, or lack thereof. When marketing organic food, personal care products, clothing, etc, it’s important to remember that your audience is savvy and seeking an elevated customer experience.
Take Motherlove, for example. It’s a 20-year-old company specializing in holistic, organic body care products for babies, pregnant women and breastfeeding.