Technologies come and go. There are countless of gadgets, applications, and services which once appeared among us, but then sank again nowhere else to be found.

Some are growing much slower but gaining their own market share. Some technologies are here to stay. Others have to go.

Same thing applies to online marketing. In fact, you have tremendous advantages if you integrate technologies into online marketing.

Probably you have tried a marketing tactic last year which has worked so flawlessly but failed a few short months later. A hint: splogs or scraped sites which monetize through advertising networks.
A blog, in my humble opinion, is here for the long haul.

As a marketing tool, a blog has received quite a share of publicity and growing momentum. But, little of us know that it had been around for years, long before it was used as a marketing tool.…

Communication concept: Hand pressing a letter icon on a world map interface

Effective email marketing is all about providing relevant information to your loyal subscribers and if you’re anything like me (or 99.99% of every small business owner I speak with), you spend a lot of time staring at your computer screen, trying to write something your followers will really LOVE. 

Putting together a great newsletter is easily done one month, maybe two but to really do this right, we need to write engaging newsletters, each and every month. Oh, we also need to post great content to Facebook, Twitter and blogs.

Social media has leveled the playing field – great content makes the small guys indistinguishable from the big guys. Today, marketing is ALL about content and according to If you’re not Content Marketing, you’re not Marketing! Wow, this blew me away. This one line says it all.

So, what is content marketing and how do I do it better than my competitors??

Content Marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

For some time now, blogging has been a fantastic way to earn some extra money online. We see that numerous full-time blogger are making thousands of  dollars per month from ads on their blog. The questions is, can we also become a bit like them?

Do we at least have a chance to make maybe 10% of their income? Do we also have courage for getting successful like them? Well, all these questions can have a ‘no’ and ‘yes’ answer, it all depends on ourselves, our commitments, the way we want to see ourselves working in future, our current living situation, and so on.